Window display design for radio stations’ Play 99.6 and Sunny 105.1 offices in Taj Mall, Amman. Graphics designed reflect the radio stations’ dynamic, youth oriented brands.
Art direction and lead designer
Identity design for a women’s clothing boutique in Amman. The boutique offers fashion products by local designers and from the region. Speaking to a hip, stylish clientele, PinkDust is a high-end, savvy brand combining modern tones with nostalgic cultural influences. Custom lettering and illustrations were designed to highlight the brand’schic approach, applied on a range of media, including in-store graphics, shopping bags, invitations and signage.
A premium iced coffee drink, White is a fresh alternative to the standard supermarket brands. Simple, clean, typographic, the packaging stands out on the shelf with its unusual bottle shape, and-modern design.
Packaging design for an energy drink of various flavours, the brand stands out amidst a crowded shelf of imported beverages, using a simple visual language and a minimalist logo. Marketing and retail material were designed.
Aramex, a global logistics provider, wanted to redesign it’s service centre to increase efficiency and enhance its customer experience. To realise Aramex’s vision, customer behavior and interactions with the space and its various functions were investigated and surveyed. and a new system of delivery, was designed for a better user experience, including furniture and space design.
Furniture design and 3D visualization for the retail space and experience design
Wamda is an online platform connecting, promoting and enabling Arab entrepreneurs. It serves as a news aggregator, social networking and online publishing tool. The design team was involved in building the platform from the ground up, and the design process was an iterative progress, including information architecture, user experience mapping and testing, incorporation of the latest technologies and web trends, and integration of popular social networking platforms, and the design of all necessary screens, promos, and video templates.
Brand development, UI and UX design, marketing collateral, website and mobile application, and event design application, and event design
Sona is a local home appliance brand, looking to modernise its brand and yet remain approachable to target audiences. Redesigning the brand, a new, fresh visual system was created to uplift the brand and highlight its friendly, practical positioning in the market. A packaging system was designed to accommodate the broad range of products, as well a retail store concept and marketing collateral.
Brand design, packaging design, furniture design, retail space design and 3D visualisation
Interruptions; experimentations on architecture, art and culture in the Levant.
Interruptions is magazine issued by a group students. The publication discusses contemporary architecture, urban and social issues of Amman, Jordan and the region.
A new layout and grid system was created, setting the typography style and colour scheme. The project included working closely with the core team and content contributors to design the last two issues of Interruptions magazine (Banana and Noise). and co-directing a workshop (Catatonia)put together to create the main feature of the last issue.
Art director, head of design team
Branding, concept design, layout, graphics
Catatonia: A Workshop organized by Interruptions bringing together a multi-disciplinary design team to reform the city for cats as co-existing creatures who occupy our natural and built contexts. The participants dreamt up a hypothetical organized society of street cats, and attempted to redesign Paris Circle in Webdeh, Amman into a cat friendly urban environment which sought to create systems and structure to provide food, shelter, security and safety to the cat community.
Participants: Ali Misleh, Dana Qabbani, Dina Haddadin, Hadi Aleddin, Mike Derderian, Rula Yaghmour, Toleen Touq, Yazan Baggili, Khaled Sedki
Blouzaat is a cross-cultural, cross-media project, started in 2007 by a group of artists, designers and type enthusiasts from Jordan and Germany.
Exploring urban art and design through canvas, walls, silkscreen, clothing, and books, Blouzaat’s intention is to add to the urban art in the scene by tapping into culture, music, and any other form of self expression. Blouzaat is a visual and intellectual investigation of cultural dynamics, aimed at introducing a hybrid unknown entity that is the result of a combustion of Arab and Western cultures, through the use of multi-lingual typography, mutated indigenous clichés and newborn identities native only to Blouzaat.
A concept store for scooters, Volero called for an exciting brand that appealed to thrill seekers in Jordan. The brand brings together high-end, sleek visuals and modern, dynamic typographic style to elude speed, power, and adventure, an intense brand for an intense lifestyle.
Applications included creating custom illustrations and visual styles for numerous products and brands provided in the store.
Wild Jordan is the Royal society for the Conservation of Nature RSCN’s retail initiative promoting ecotourism and authentic handicrafts, it houses a unique cafe, ecotourism offices and a nature shop. The shop offers a wide range of products from local communities in Jordan, including herbs, jewelery, handicrafts, among others. The shop underwent a complete redesign of its customer experience, which included investigation of customer interactions with space, and revisiting all furniture and customer flow in the space.
Retail space design, signage, display and furniture design and 3D visualisation